I’m a Product Designer from Cluj, Romania — with roots in Business Management (University of Bath) and a background in marketing. 

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I moved into Product Design & Strategy to bridge the gap I kept seeing between businesses and their users. It’s where my passions for psychology, design, and strategy come together.

I design products that are not only functional — but genuinely enjoyable to use.

What fuels me?
Human behavior. Growth. Honest conversations. Long walks. Expressing what I feel through drawing.