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Fintech website redesign

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Un-doi Centru de plati is a financial services & technology company with over 100 employees, over 6.500 distribution partners all over Romania; offering their clients services for suppliers such as Netflix, Google Play, Oriflame, Avom, Orange, Vodafone etc. A company who offers B2C clients the option to pay all their utility bills, road vignettes, taxes & top-up their phone number in one place: their distribution partners.   


Un-doi has enquired me to help out with redesigning their company presentation website. The requirements revolved around: 

  • improving the UX of the website 

  • refresh the UI of the website to communicate their business strategy of focusing on the Fintech industry by modernizing the overall look and functionalities 

  • restructure the website in such a way that potential distribution partners convert 

  • reposition their brand through their website as a high-tech 

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Snippets of their old website 


Meeting Business needs 

Our collaboration started by establishing their vision on what the website should contain from a strategic point of view: what their goal is, what should the website convert, who are their target customer groups, which sections should hold priority. 

Meeting Client needs

After establishing un-doi's needs - I have taken each screen in their old website and filtered out the repetitive content & restructured the pages which were combining information from various places. Based on the 2 target customer groups, the website was devided into 2 key sections:

a. B2B Partners - Distributors

b. B2C Clients  - The clients of the B2B Partners 

The process:

1. Created a wireframe for the website to showcase for the client which was eventually iterated into the final product. 

2. Created a UI components kit: which fit their branding manual 

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3. Created each screen based on the UX Wireframe & crafted each screen to perfectly encompass the components of the manual above 

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4. Created the links between buttons and pages to create a full Prototype for the client

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Branding & image: To simplify the un-doi website, I have fully restructured their website & provided modern components to be consistent with their industry: fintech. 

Brand personalized illustrations have been defined and a character was agreed on by the client to appear in various promotional materials. See the character in the animated video I have created below: 

After Branding & Image, unnecessary pages from the website have been removed and texts have been reduced to keywords which communicate perfectly the aim of their company & brand. 

See un-doi's website below

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